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SMS Marketing guides

Top 5 tips for better SMS Marketing

SMS marketing is evolving in every industry now. Almost Every industry starts leveraging SMS marketing to grow their business.
SMS marketing provides the highest ROI in comparison to other marketing
But many marketers fail to get the best out of SMS marketing.
If you are facing the same issue then this article will help to improve your SMS campaign that defiantly boosts your business growth.

Below are the Top 5 SMS marketing tips:

1. Avoid miss-communication: This often happens when SMS Campaign contains unfocused content that leads customers into the dilemma whether a company is trustworthy or not. And your chance to convert those
2. Never use SPAM words: If your message contains full of fancy words like “COOL” “LOTTERY” or “YOU WON” then it will backfire your campaign. Choose your KEYWORD wisely in your messages.
3. Real-Time Offering: Whenever you offer something to your customers make sure your offer provides immediate value to your customer. Your promotional message should provide real-time offers. Immediate offer lead customers to take instant action.
For Example: “Text OFFER to 95577 to receive a unique offer for your next purchase.”
“Read Also: 8 Benefits of using bulk SMS service”
4. Don’t hide Yourself : Suppose you will get a promotional message from the unknown person, what will you do? You will ignore, Right?  Nobody like a promotional message from the unknown source, In SMS marketing you must include yourself and identify yourself so your customer recognize you and take some action on your message.
5. Make your consumer special: As you start gaining the trust of your customers and your customers starting connected with you then it will be the best time to give them something special to make them feel that they are part of something valuable. This type of practice will build more trust in customers.

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SMS Marketing guides

SMS Marketing – How it should be done?

In this article, you will know the how to do success full sms campaign.
To run a business smoothly, one must have an advanced approach and tendency to adopt the new changes quickly by foreseeing the advantages related to it.
To be at the top of your business sector does not mean that you need to try unique things but it is like doing the trending things differently. In the recent years, the mobile technology has completely influenced the commercial arena and has successfully overtaken it.
Thus, it is clear that one has to go to his targeted audience through a mobile phone, and when it comes to reaching cell phones, then nothing is impressive than SMS.
SMS seems to be very simple term as we receive many on regular basis, but to use the same for business purpose, you need to be very creative, informative and precise.
There is 3 main factor to win in SMS marketing described below.

  • Content Quality

The irony is most of the people shoot bulk messages to their customers and prospects without caring much about the content. There is no doubt about the effectiveness of the SMS marketing, but it can be directed on the right track only when the content of the message is appropriate and has ‘call to action’ factor.

  • Timing

Now, when you are up with the content of the message, now comes the ‘Time’ factor. Most of the people shoot the bulk messages in the noon time. But, it is the time when the clients remain busy with their own stuff.
Thus, most of the time message remains unread. It is suggestible to shoot the message campaign in non-productive hours. So, that the clients can read and can act upon the same.

  • Be Real

Finally comes being on the promise. Most of the business persons make fake promises in the content of the message and when it comes to facing the reality, the clients feel disappointed.
Try to be real in a content of the message. Try to fabricate your message in attractive words rather than imitating attractive cum false information.
Replicating the correct message among your customers is quite important as it also helps in generating their faith in your business.
Following the above-mentioned guidelines for SMS marketing may help you in getting better results from your targeted audience.

Learn more about SMS marketing strategy