Today’s cutting-edge Mobile and Cellular Technology has changed the way we live and work. If you want to market or promote something to mobile users, manage mobile communications to members of a group or organization, or get cell phone users to access your application or service — then, a shortcode will help you for sure.
Short codes are widely used for value-added services such as
television voting, ordering ringtones, charity donations, pulling information from application, sales force automation, interactive campaign and various mobile services.

Short code are 5 digit premium number also know as common short code is basically used for receiving incoming SMS from any mobile device to your application. Use of Short codes are limited to territory of any country. Utilisation of short code has wide scope depending your need and requirement. Following are the few areas where short code is used

Lead Generation and capture
Receiving inquiries
Automating pull based information from database
Running a Quiz contets
Running a voting campaign
Scheduling a cron job
Sales force automation
Two way communication
Application automation
Mobile recharge system
Infromation pulling

Flow Chart
User types in his request for an information and sends it to our short Code Number
This gets routed to the SMSC of user’s mobile service provider.
This Long code in the SMSC is mapped to SMSLanes’s SMS Application Server
The SMS Application server processes the request by retrieving the result from the Database Server
The result is then pushed back from the SMS Application Server to end user’s Mobile via the SMSC