Tag: sms marketing strategy

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SMS Marketing guides

SMS Marketing – How it should be done?

In this article, you will know the how to do success full sms campaign.
To run a business smoothly, one must have an advanced approach and tendency to adopt the new changes quickly by foreseeing the advantages related to it.
To be at the top of your business sector does not mean that you need to try unique things but it is like doing the trending things differently. In the recent years, the mobile technology has completely influenced the commercial arena and has successfully overtaken it.
Thus, it is clear that one has to go to his targeted audience through a mobile phone, and when it comes to reaching cell phones, then nothing is impressive than SMS.
SMS seems to be very simple term as we receive many on regular basis, but to use the same for business purpose, you need to be very creative, informative and precise.
There is 3 main factor to win in SMS marketing described below.

  • Content Quality

The irony is most of the people shoot bulk messages to their customers and prospects without caring much about the content. There is no doubt about the effectiveness of the SMS marketing, but it can be directed on the right track only when the content of the message is appropriate and has ‘call to action’ factor.

  • Timing

Now, when you are up with the content of the message, now comes the ‘Time’ factor. Most of the people shoot the bulk messages in the noon time. But, it is the time when the clients remain busy with their own stuff.
Thus, most of the time message remains unread. It is suggestible to shoot the message campaign in non-productive hours. So, that the clients can read and can act upon the same.

  • Be Real

Finally comes being on the promise. Most of the business persons make fake promises in the content of the message and when it comes to facing the reality, the clients feel disappointed.
Try to be real in a content of the message. Try to fabricate your message in attractive words rather than imitating attractive cum false information.
Replicating the correct message among your customers is quite important as it also helps in generating their faith in your business.
Following the above-mentioned guidelines for SMS marketing may help you in getting better results from your targeted audience.

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Categories
SMS Marketing guides

SMS Marketing – It’s Quick, It’s Effective

The corporate world does not hesitate in trying the ideas and the things that claim to offer benefits in a quick instance of time.
However,
Most of the time such ideas or things fail to deliver what they promise, but it doesn’t happen in every case.
Today, I will be discussing a random case in which the innovative idea delivered more than it promised.
The last festival season when every business individuals were coming up with lucrative offers and discounts to the customers to attract them towards their businesses,
‘The Fancy Land’ garment shop owner took the help of SMS marketing to bring the customer to his shop.’
He designed a message campaign to address the existing customers and prospects.
The text message consisted of discount and a gift offer to every customer visiting and making a purchase on his shop till the festival day.
He aggressively shot the campaign on a weekend as he was sure more people will turn to his shop in the weekend.
To his surprise, the customers were much more than he expected and he was able to make a good profit in the festive season.
Post to that event, he sent a ‘Thank You’ message to every customer to acknowledge their purchase.
While other shopkeepers spent a lot-in banner, hoardings, and brochures, Vinay – Owner of ‘The Fancy Land’ keep the promotional campaign simple and adopted the technology to target the customers.
Here, people must understand that you should communicate with your targeted audience via the best possible and easy way.
Technology can assure you both the things and that too at very cost-effective rates. The mobile phone has become the most common thing in the life of the people.
Thus, whatever your business is, whatever your targeted audience is, the best possible way to communicate with them is SMS.
It is the demand of the time that every business person or entrepreneur should opt for SMS marketing not only to promote or advertise his products or services but also to offer help and support to existing clients.
In addition, it can be the best medium to inform the clients regarding their transaction and to deliver other important information.