Now a days bulk SMS Marketing in India is very popular service for sending a message. People promote their business, product & service and also companies and banks can provide information to their all clients/Users at one time. This service is more useful, especially in Real estate.
SMS marketing allows for sending of bulk messages from PC and Applications to MOBILE. That make it possible to do this work in an efficient manner. This is the main reason why they can prove to be useful in the Real Estate industry. Several benefits and uses of the same have been mentioned below.
Organizing the data and the people concerned is one of the biggest challenges a real estate agency faces. Getting all the properties listed, having their agents at the right place, contacting the right customer, who had an inquiry about a particular property, all the paperwork and legal matters, etc. are just some of the duties of the real estate agencies. Bulk SMS Marketing is one efficient and innovative way to help them get all these things in proper order.
Simply have all the concerned people like homeowners, buyers, sellers, and agents give their mobile numbers and get it stored on PC. Now, using this database of mobile numbers clubbed with the help of SMS software and gateway technology on the agencies’ PC and all the work can be easily managed.
Firstly, a database of the properties listed and their owners need to be made. From this, SMS can be created mentioning the location, floor space, cost and other valuable inputs and bulk SMS can be sent to those people who are interested in buying a new home or property.
The innovation part comes in when we introduce the SMS application. This application helps you to keep track of all the data and with the help of this application, you can actually send personalized SMS to the buyers.
For e.g., if the buyer is looking for a 3 bedroom house in a particular area, with the help of database find exact matches, using filter option, and automatically sends a message when a fit/match is found. This can also be used to match the owner’s criteria such as in rented properties they might not want bachelors, a family with pets, etc.
Another great way that BULK SMS marketing helps make things easier for real estate agencies is by easily managing the agents and their meetings. Now that a property has been selected by the buyer, it is essential for them to see it as soon as possible. Here, proper timing and scheduling of three people, the owner, the agent and the buyer is needed to be done. With the help of SMS Marketing, proper timings can be negotiated and a fixed date and time can be messaged to all concerned persons. Not just that but we can also send reminders to all of them so that there is no misunderstanding or delays.
This BULK SMS service can also make it easier for dealing with all the petty work. Sending bulk messages every time a new property comes up in the market, rejecting a deal on a property, collecting keys in case owner is not around to show the house, sending legal documents for property transfer and collecting of the same, etc. all this work can be easily coordinated with the use of BULK SMS.
Let’s look at the other uses of BULK SMS in Real Estate:
- Assigning codes to properties so that automated services regarding enquirers can be sent to the customers
- Large-scale SMS campaign for property fair or other events
- Communication at all levels (Owners, Buyers, Agents)
- An easy way to follow up with all the concerned parties
This technology has immense benefits for the Real Estate industry such as:
- Live updates
- Cost-effective
- Reaches the masses
- Higher viewership
- Faster registrations and enquirers
- Instant mode of contact and communication
- 24/7 active services
- Customers and property tracking
