A transactional SMS is an automated, non-marketing text message that companies send to assist their audience during the customer journey. The most common types of transactional SMS include order confirmations, welcome messages, and shipping updates.
Benefits of transactional SMS
According to VentureBeat, more than 90 percent of people read a text message within the first three minutes , On an average, people spend about 11 hours a day on their smartphones. Transactional SMS assists people in various communication touchpoints with your brand. Using SMS, you will build a solid brand image.
Usage of Transactional SMS