5 Reason Why SMS Marketing is Better than E-mail Marketing

Engagement Opportunity :

“60% of people in the world own a mobile phone compared with 40% who have access to the internet.”

Now, If you go with only Email marketing that means you are losing that 20% Engagement opportunity.
That Means,
SMS marketing helps you to get more reach and more engagement compare to Email marketing.
And with More Engagement you will get more business and that defiantly boost your business PROFIT.
SMS is faster than EMAIL :
Let’s say you want to give information about the weekend offer but you are running out of time.
NOW,
If you go with Email to promote your offer that means only 26% people will open your email and only 6% will respond.
BUT,
If you go with SMS you will get more than 95% of the open rate with more than 40% response.

That is why SMS is still King in a matter of conversion ratio.

SMS is Time-Saving:
SMS Marketing is not just affordable but it saves your time too.
With character limitation, you cut the long story short and hit the target right away.
But, In Email marketing, you have to create long drafts and design your email to get a response and this process very time-consuming compared to SMS marketing.
Email Marketing is not just time-consuming but it demands other skills too, to get it done the whole process.
Like, you need a graphic designer to design your email and copywriter to write fruitful and engaging content.
But, In SMS marketing all you need to create 160 characters and you are all set to kick-start your SMS campaign.
You Can track SMS with ease :
Most SMS service Provider gives you simple delivery reporting.
But,  the top players in SMS marketing will not only tell you when your messages have been sent successfully but will also provide you with details on who, what and when links have been clicked ensuring you get the most from your campaigns.
In email marketing to track all email is very lengthy and also a time-consuming task.
But, In SMS you can do it with ease.

ALSO READ: Save 400% by using SMART SMS url tracking

Less SPAM:
In Email marketing, there is a high possibility of your email treated as spam.
That is why SMS marketing is best. In SMS marketing there no such Spam box exists.
And, this is plus point of SMS marketing. That is why SMS open rate is higher than any other marketing method.
That’s it. Feel free to post your feedback.
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