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The automobile industry is the rapidly growing industry of all. With the rise in the discretionary expenses of the people, there is an increase in the demand of the automobiles.
The Automobile industry and auto dealers are anticipated to increase the customer’s satisfaction and make sales and services more effective which they can easily achieved by using Bulk SMS service. As Bulk SMS service is one of the best means to reach and fulfil the customer and client’s needs.
Along with the boom of internet and mobile services it has changed the dynamics of how the automobile industry captures and target new and existing customers. SMS marketing has become one of the most effective marketing tools that help the business to grow and expand in the long run.
Here are some advantages of SMS marketing that will help in enhancing the performance of the automobile industry-
• Information about their new launches
The company can easily provide the details of the new product launch, new features and upgraded versions of the car using Promotional SMS marketing. Promotional SMS marketing service has the highest number of conversion rates as a comparison to any other marketing tool adopted by marketers in recent times. It enhances the customer satisfaction and brand image of the company. Promotional SMS services can help auto dealers in generating leads, promotion of their brands and provide them with after-sales services alerts.
• Easy access to queries/complaints
Transactional SMS helps the companies to access complains and query of the customers quickly and also sending reminders about the vehicle service, test drive dates etc. Customers can easily send their doubts related to after-sale services, new product launch etc. Through SMS so that company can serve to its clients. The company can also provide information about how to drive safely in traffic jams, rain and to utilize the fuel efficiency which will help the customers as well as the company.
• An efficient communication channel to the customers
Transactional SMS marketing is one of the most efficient communication channels to customers. SMS alerts sent to customers to inform them about service completion of their vehicle, warranty expiration, special service camps, and events etc. which increase the customer loyalty towards the brand. During the festive season, Company can send birthday wishes, purchase anniversary and greetings to customers, which will boost the sales.
Bulk SMS is an economical way of reaching your customers base as it not only target new customers but also engage the existing customers with the brand. Thus, it can help you to drive your conversion rates.
• Event Notification
There are many events organized by the automobile industry such as auto expos, product launch events, etc. So, the company should invite its loyal customers to such events which will increase the customer interaction with the company and also help in targeting new customers. If the company focuses on customer satisfaction then, customers will make business for them.
These events are a huge opportunity for the company to target new customers and spreading word of mouth about the brand. They can easily share the event details using Bulk SMS and can confirm their arrival through SMS as well. Promotional SMS marketing is one of the trending marketing tools used by the companies and It has 98% conversion rates.
• Feedback survey
Bulk SMS can be easily used to get customer feedback about the company and the product a particular also. It will help you to make the decision about the new product launch, penetration of the product and can come up with strategies to increase the market share.
Feedback survey that will be helpful for the development of the company as a company can work on the weak areas and provides customer satisfaction. You can easily gain customer trust and loyalty about the brand.
The automobile is the fastest growing industry needs good branding and promotional services regularly. Promotional SMS marketing works at its best from engaging the customers to capturing the target market. Not only is it one of the most efficient marketing methods available, but our SMS services are economical too. So, if you are an established business or a startup you must use Promotional SMS marketing to enhance the customer retention ratio and brand visibility.
Plan your First Promotional SMS Campaign , Discuss with our Executive on 9979524323 or write us mail at business@smslane.com